Built Around Real Financial Questions
Back in early 2019, we kept noticing something odd. Businesses would come to us with balance sheets and income statements, asking what it all meant for their actual operations. Not just the numbers—but what those numbers were trying to tell them.
So we started yeltrinoxavo with a simple idea: help people read between the lines of their financial statements. Make sense of what cash flow really says about their runway. Understand what their profit margins suggest about pricing strategy or cost structure.
How We Got Here
Financial analysis isn't magic. But it does take practice to spot the patterns that matter and ignore the noise that doesn't.
The Beginning
Started with ten local businesses in Canberra. Helped them review quarterly statements and spot issues before they became problems. Word spread faster than we expected.
Expanding Reach
Moved beyond one-on-one consulting. Built our first online tools for ratio analysis and trend spotting. Nothing fancy—just practical ways to visualize what the numbers meant.
Refinement Phase
Rewrote our approach based on feedback. Realized people didn't need more features. They needed clearer explanations and better context for their specific industry.
Industry Focus
Developed specialized frameworks for retail, services, and manufacturing. Each sector has different benchmarks that actually matter. Generic analysis wasn't cutting it anymore.
Current Work
Now helping over 200 businesses across Australia understand their financial position. Still refining our methods. Still learning what works.
Our Analysis Framework
We've broken down financial statement review into five progressive stages. Each builds on the last. Start wherever makes sense for your current understanding.
Statement Structure
Learn what each line item actually represents and where it comes from. Understand the relationship between balance sheet, income statement, and cash flow.
Ratio Analysis
Move beyond raw numbers to meaningful ratios. Current ratio, debt-to-equity, profit margins. What they measure and when they're useful.
Trend Recognition
Spot patterns across multiple periods. Identify seasonal variations versus actual problems. Understand when changes signal opportunity or risk.
Industry Context
Compare your metrics against relevant benchmarks. Retail operates differently than manufacturing. Service businesses have their own normal ranges.
Strategic Insight
Connect financial data to business decisions. Use analysis to inform pricing, expansion timing, cost reduction, and capital allocation.
What Makes Our Method Different
We focus on practical application rather than theoretical perfection. Financial analysis is a tool, not an end goal.
Context-Driven
Every business operates in specific conditions. We help you understand your numbers relative to your industry, size, and stage.
Action-Oriented
Analysis without application is just busywork. We connect insights directly to decisions you can make.
Plain Language
Financial jargon creates barriers. We explain concepts clearly without dumbing them down.
Real Examples
We use actual scenarios from businesses we've worked with. Theory helps, but examples stick.
Regular Updates
Financial standards shift. Economic conditions change. We update our materials quarterly based on current realities.
Practical Tools
Templates, calculators, and worksheets you can actually use. Not just educational—functional for daily work.
Who's Behind This
Small team. Focused on doing one thing well rather than many things poorly.
Freja Lindqvist
Spent twelve years at mid-sized firms before starting yeltrinoxavo. Saw too many businesses making decisions based on gut feel when their financials were screaming different answers.
My background is in management accounting, but I've always been more interested in helping people understand their numbers than just producing reports. Worked with manufacturing companies for five years, then retail for another four.
These days I spend most of my time refining our analysis frameworks and working directly with businesses that have complex situations. The work is more rewarding than I expected.
Start Making Sense of Your Numbers
Our next cohort begins September 2025. Six-month program with monthly workshops and ongoing support.